Tuesday, June 1, 2010
Ministry of Education
Client: Ministry of Education
Big idea: We don't judge. We nurture.
Problems: As the ongoing campaign running by MOE to recruit for more people to join the teaching field, the message that need to be communicated with the targets is the significance of teaching.
Execution: A recent survey shows that, the Millenials, or commonly known as Generation Y, are more concern with the meaning of life than their previous generation. If MOE wanted to have more fresh-graduate to be part of their family, they need to have the public perceived the ideas of teaching differently, perhaps more significantly. Very often, most of the people agrees that, teacher do judge a lot regarding to the student's characteristic and stereotyping. This is a message that needed to be stress, emphasizing the changes that the teacher could makes.
Big idea: We don't judge. We nurture.
Problems: As the ongoing campaign running by MOE to recruit for more people to join the teaching field, the message that need to be communicated with the targets is the significance of teaching.
Execution: A recent survey shows that, the Millenials, or commonly known as Generation Y, are more concern with the meaning of life than their previous generation. If MOE wanted to have more fresh-graduate to be part of their family, they need to have the public perceived the ideas of teaching differently, perhaps more significantly. Very often, most of the people agrees that, teacher do judge a lot regarding to the student's characteristic and stereotyping. This is a message that needed to be stress, emphasizing the changes that the teacher could makes.
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