Big idea/ Head line: Look invisible. Feel invincible.
Supporting points /Sub headline: when you feel no wearing at all.
Problems: As Durex is introducing its new product that could let the users feel natural when they are using Durex new condom, it’s new marketing message should be very precise to associate its USP.
Execution: The only reason people were not using condom is mostly due to its constrained feeling. What’s more? This product is nothing but revolutionary.
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